Welcome to What One Thing?!
What One Thing?

What One Thing?

One business. One lesson. Every week.
Real businesses. Real stories. Real-time.

What One Thing? is the straight-talking weekly podcast for growing UK businesses with a team on the move — building, scaling, and figuring it out as they go.

Join co-hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT Services) as they uncover the single most powerful lesson that’s helped business owners make real progress — and share how those insights apply to your world too.

Recent Episodes

Dec. 23, 2025

What We’ve Learned From Running a Weekly Podcast as Business Owners| What One Thing

What’s one thing about starting a podcast that you thought would be easy… but wasn’t? In this behind-the-scenes episode of What One Thing, hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT Services) reflect honestly on what it’s really like running a weekly podcast alongside two…
Dec. 16, 2025

Taking Radical Responsibility in Business: How Jo Simpson Survived the 2008 Crash

What do you do when your business looks successful on the outside… but the numbers tell a very different story? In this episode of What One Thing , Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT Services) tal...
Dec. 9, 2025

Can “Nice” Leaders Scale a Business? Systems, Culture & Growth with Neil Shaw | What One Thing Pod

Can you really scale from 4 to nearly 40 people and keep a calm, positive, nice culture? In this episode of What One Thing, hosts Hayley Baxter (Corbarr Accounting) and Phil Davenport (Affirm IT Services) talk with former MSP owner Neil Shaw about growing an IT business fast – without losing your v…
Dec. 2, 2025

“Bums on Seats” Hiring: How Small Businesses Can Recruit & Keep the Right People

Traditional recruitment is broken – especially for small businesses. In this episode of What One Thing , hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT Services) talk with Rebecca Morris from Benchmark ...
Nov. 25, 2025

Why Discounting Could Destroy Your Business (and How to Avoid It) | Stuart Mason

In this episode of What One Thing , Phil Davenport (Affirm IT Services) and Hayley Baxter (Corbar Accounting) sit down with entrepreneur Stuart Mason to unpack a business collapse that no one saw coming—until it was too late....
Nov. 18, 2025

Burnout, Crisis & Starting Again: Phil & Hayley Talk Real Leadership with Angela Hodgson

This week on What One Thing, Phil Davenport (Affirm IT Services) and Hayley Baxter (Corbar Accounting) sit down with leadership consultant Angela Hodgson (Ignite Improvement Ltd), who went from leading a global team through B...

Recent Blog Posts

Nov. 30, 2025

From Freelancer to Agency: Why Pricing (and Letting Go) Changed Every…

In this episode of the What One Thing podcast, Phil Davenport (Affirm IT Services) and Hayley Baxter (Corbar Accounting) chat with Jade Hallam, founder of Clever Clicks, a Nottingham-based digital marketing agency specialising in SEO and B2B marketi…

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Nov. 23, 2025

From Bonfire Night to a 16-Person Agency — How Hazel Woodward Built a…

In this episode of the What One Thing podcast, Phil Davenport from Affirm IT Services and Hayley Baxter from Corbar Accounting sat down with Hazel Woodward, founder of a thriving social media agency that started — quite literally — as a …

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Nov. 16, 2025

Turning Adversity into Opportunity — How Jenna Farmer Built a PR Busi…

In this episode of the What One Thing podcast, Phil Davenport from Affirm IT Services and Hayley Baxter from Corbar Accounting chatted with Jenna Farmer, founder of Jenna Farmer PR and host of the PR in Your Pocket podcast. Jenna’s story is o…

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