Welcome to What One Thing?!
What One Thing?

What One Thing?

One business. One lesson. Every week.
Real businesses. Real stories. Real-time.

What One Thing? is the straight-talking weekly podcast for growing UK businesses with a team on the move — building, scaling, and figuring it out as they go.

Join co-hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT Services) as they uncover the single most powerful lesson that’s helped business owners make real progress — and share how those insights apply to your world too.

Recent Episodes

Nov. 5, 2025

AI for SMEs: How Small Businesses Can Save Hours Every Week (with Neil MacDonald)

AI isn’t just for big corporations — it’s for small businesses too. In this episode of What One Thing, Phil Davenport, Hayley Baxter, and Craig Millar sit down with Neil MacDonald from Technology4Business to explore how small businesses can use AI tools like ChatGPT and Microsoft Copilot to save ti…
Oct. 30, 2025

Are You the Bottleneck in Your Business? How to Build a Team That Thrives | What One Thing with Dawn Baxter

If your business can’t run without you, this episode is a must-listen. Phil Davenport (Affirm IT Services) and Hayley Baxter (Corbar Accounting) chat with Dawn Baxter , award-winning marketing agency owner, about the reality ...
Oct. 22, 2025

Jojo Smith: Build Your Brand

Overview Phil & Hayley interview Jojo Smith (CreativeSAS) on the difference between brand (values, beliefs, personality, purpose) and branding (visuals). Jojo shares how ditching a generic “corporate” persona unlocked connect...
Oct. 16, 2025

16 From subscription support to fractional HR — aligning pricing, promise and outcomes | Meg Fenny | What One Thing

Overview Phil and Hayley sit down with Meg Fenney (Founder & Director, HR Download ) to unpack the realities of leaving corporate HR, winning first clients through BNI, and the pivotal shift from low-cost helplines to a fract...
Oct. 8, 2025

15 From AI Hype to Practical Wins: How Ewan Reid Used ChatGPT to Standardise Business Documentation

This week on What One Thing? AI , hosts Phil Davenport and Hayley Baxter sit down with Ewan Reid , Head of Utilis , an Amsterdam-based IT support company with over 21 years of experience helping growing businesses across Euro...
Sept. 30, 2025

14 Handling Client Complaints the Right Way: Playbook for Service Businesses | Donna Hall |

Overview We sit down with Donna Hall (Specialist Cleaning Company; Cleaning Business Growth Academy) to explore how she built a multi–six-figure cleaning business with 20+ staff and now coaches other founders. Her one thing i...

Recent Blog Posts

Nov. 3, 2025

04 From Overwhelmed to Empowered — How Sophie Baldwin Learned to Buil…

In this episode of the What One Thing podcast, Phil Davenport from Affirm IT Services and Hayley Baxter from Corbar Accounting sat down with bookkeeper and business owner Sophie Baldwin, who shared a journey that many small business owners will…

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Oct. 16, 2025

03 The Hidden Danger of “Winging It” in Business (and How to Build a …

In this episode of What One Thing podcast, Phil Davenport from Affirm IT Services and Hayley Baxter from Corbar Accounting spoke with business strategist Emma Hine, who shared her brutally honest story of growing — and then walking away from &…

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