Welcome to What One Thing?!
What One Thing?

What One Thing?

One business. One lesson. Every week.
Real businesses. Real stories. Real-time.

What One Thing? is the straight-talking weekly podcast for growing UK businesses with a team on the move — building, scaling, and figuring it out as they go.

Join co-hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT Services) as they uncover the single most powerful lesson that’s helped business owners make real progress — and share how those insights apply to your world too.

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When Success Isn't Enough | With Lisa Johnson

Recent Episodes

Jan. 28, 2026

When Success Isn't Enough | With Lisa Johnson

What happens when you achieve everything you thought you wanted — and still feel unfulfilled? In this episode of What One Thing , we’re joined by Lisa Johnson , who built a multi-seven-figure business, topped the charts, and ...
Jan. 13, 2026

Lessons Learned Running a Business in 2025 (Honest Reflections from Two Founders)

What really changes after another year of running a business? In this end-of-year reflection episode of What One Thing, Hayley Baxter and Phil Davenport look back honestly on the past year — what surprised them, what challeng...
Dec. 30, 2025

What We Learned Running Our Businesses This Year | What One Thing Podcast

This episode is a little different. As the year comes to a close, Hayley and Phil take time to reflect — honestly — on what the past year of running their businesses has really been like. Not the polished version. The real one. They talk openly about the things that surprised them, the challenges t…
Dec. 23, 2025

What We’ve Learned From Running a Weekly Podcast as Business Owners| What One Thing

What’s one thing about starting a podcast that you thought would be easy… but wasn’t? In this behind-the-scenes episode of What One Thing, hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT Services) reflect honestly on what it’s really like running a weekly podcast alongside two…
Dec. 16, 2025

Taking Radical Responsibility in Business: How Jo Simpson Survived the 2008 Crash

What do you do when your business looks successful on the outside… but the numbers tell a very different story? In this episode of What One Thing , Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT Services) tal...
Dec. 9, 2025

Can “Nice” Leaders Scale a Business? Systems, Culture & Growth with Neil Shaw | What One Thing Pod

Can you really scale from 4 to nearly 40 people and keep a calm, positive, nice culture? In this episode of What One Thing, hosts Hayley Baxter (Corbarr Accounting) and Phil Davenport (Affirm IT Services) talk with former MSP owner Neil Shaw about growing an IT business fast – without losing your v…

Recent Blog Posts

Jan. 13, 2026

Super Yachts, £6.99 Chinese, and the Real Meaning of ‘Enough’: Lesson…

If you’ve ever hit a goal and thought, “Is this it?”, you’re not broken, it happens to most people. In our latest episode of What One Thing, we sat down with Lisa Johnson, a business owner who has built multiple seven‑figure…

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Dec. 31, 2025

Looking Back on a Year of Business: What We Learned (Often the Hard W…

There’s a point in every business where you stop reacting and start reflecting. Usually it happens quietly.Often it happens late.And almost always, it’s slightly uncomfortable. In our latest What One Thing episode, we did something we …

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Nov. 30, 2025

From Freelancer to Agency: Why Pricing (and Letting Go) Changed Every…

In this episode of the What One Thing podcast, Phil Davenport (Affirm IT Services) and Hayley Baxter (Corbar Accounting) chat with Jade Hallam, founder of Clever Clicks, a Nottingham-based digital marketing agency specialising in SEO and B2B marketi…

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About the Host

hayley baxter