When ‘More’ Stops Working: Lessons from Redefining Success

Most business owners spend years chasing ‘more’.

More revenue. More recognition. More proof that the long hours are worth it.

In this episode of What One Thing, Lisa Johnson shared what happens when you reach those goals — and realise they don’t feel how you expected.

Lisa has built multiple seven-figure businesses. From the outside, it looked like success. But internally, something felt misaligned.

One of the most striking moments in the conversation was Lisa describing sitting on a super yacht in Greece, with an invitation to Necker Island — and realising she would rather be at home with friends, sharing a £6.99 Chinese takeaway.

That wasn’t a rejection of ambition. It was clarity.

Lisa realised she had been pursuing a version of success that didn’t match the life she wanted to live.

Rather than asking, ‘How do I grow this business even bigger?’, she asked a different question:
‘What does enough actually look like for me?’

From there, everything changed.

Lisa worked backwards. She defined the lifestyle she wanted — time, creativity, flexibility — and then let the numbers support that vision, rather than the other way around.

The business became simpler. Offers were refined. Pressure reduced.

The lesson for business owners is powerful but uncomfortable:

• Bigger isn’t always better
• Growth without alignment creates pressure
• Numbers are tools, not targets

Success isn’t about hitting the biggest number possible.
It’s about building something that still feels good when you’re living inside it.

Lisa’s story reminds us that redefining success isn’t failure.
It’s maturity.