Jojo Smith: Build Your Brand
Overview
Phil & Hayley interview Jojo Smith (CreativeSAS) on the difference between brand (values, beliefs, personality, purpose) and branding (visuals). Jojo shares how ditching a generic “corporate” persona unlocked connection and growth, and outlines the Creative SAS model — Creativity, Self-awareness, Strategy — as a practical framework for founders.
Key insights
- Brand first, branding second: build the naked business before choosing the clothes
- Reframe “flaws” into differentiators clients value
- Three fast brand-clarity exercises (favourites list, 3×3 feedback, language expansion)
- Belief → Brand → Business Development: the 3-layer “cake”
- Why intention + action (“WISH”) beats “shoulds” every time
Guest
Jojo Smith, Founder — CreativSAS (brand & vision); speaker and mentor
CreativSAS (no “e” in Creative)
https://www.facebook.com/sassyjojosmith
https://www.instagram.com/creativsas
https://www.creativsas.co.uk/about
Call to action
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