Know Your Numbers - Debbie Porter

If you’re bringing in revenue but still not seeing the profit you expect, this episode is for you.

Debbie Porter (Destination Digital Marketing) shares how COVID forced a hard reset — and why ‘knowing your numbers’ became the habit that protects profit, reduces risk, and helps you lead your business with clarity.

In this episode we cover:
• Moving from gut feel to numbers-led leadership
• Pricing from costs + margin (not competitors)
• ‘Whales’ and why big clients can become a risk
• Why Xero shows the past — and what to add to forecast forwards
• Avoiding surprise VAT and corporation tax bills
• Building a simple sales ledger to spot gaps early