Episodes

If you’ve ever listened to business podcasts and thought “this is great… but I’ll never actually do it” — this episode is for you. In this special episode of the What One Thing podcast, Hayley Baxter and Phil Davenport do som...

There’s a lot of noise around AI — but most small business owners don’t need more hype. They need practical ways to reduce pressure, improve customer experience, and scale without adding unnecessary cost. In this episode, Ian...

If you’re bringing in revenue but still not seeing the profit you expect, this episode is for you. Debbie Porter (Destination Digital Marketing) shares how COVID forced a hard reset — and why ‘knowing your numbers’ became the...

What does it actually take to build a business (an accountancy practice in Bev's case) that doesn’t rely on you 24/7? In this episode of What One Thing?, we’re joined by accountant, coach and international speaker Bev Flanaga...

What happens when you achieve everything you thought you wanted — and still feel unfulfilled? In this episode of What One Thing , we’re joined by Lisa Johnson , who built a multi-seven-figure business, topped the charts, and ...

What really changes after another year of running a business? In this end-of-year reflection episode of What One Thing, Hayley Baxter and Phil Davenport look back honestly on the past year — what surprised them, what challeng...

This episode is a little different. As the year comes to a close, Hayley and Phil take time to reflect — honestly — on what the past year of running their businesses has really been like. Not the polished version. The real one. They talk openly about the things that surprised them, the challenges t…

What’s one thing about starting a podcast that you thought would be easy… but wasn’t? In this behind-the-scenes episode of What One Thing, hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT Services) reflect honestly on what it’s really like running a weekly podcast alongside two…

What do you do when your business looks successful on the outside… but the numbers tell a very different story? In this episode of What One Thing , Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT Services) tal...

Can you really scale from 4 to nearly 40 people and keep a calm, positive, nice culture? In this episode of What One Thing, hosts Hayley Baxter (Corbarr Accounting) and Phil Davenport (Affirm IT Services) talk with former MSP owner Neil Shaw about growing an IT business fast – without losing your v…

Traditional recruitment is broken – especially for small businesses. In this episode of What One Thing , hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT Services) talk with Rebecca Morris from Benchmark ...

In this episode of What One Thing , Phil Davenport (Affirm IT Services) and Hayley Baxter (Corbar Accounting) sit down with entrepreneur Stuart Mason to unpack a business collapse that no one saw coming—until it was too late....

This week on What One Thing, Phil Davenport (Affirm IT Services) and Hayley Baxter (Corbar Accounting) sit down with leadership consultant Angela Hodgson (Ignite Improvement Ltd), who went from leading a global team through B...

When everything seems to be going wrong, the hardest truth to face is that you might be the problem. In this episode, hosts Phil Davenport (Affirm IT Services) and Hayley Baxter (Corbar Accounting) talk with Steve Knowles , w...

AI isn’t just for big corporations — it’s for small businesses too. In this episode of What One Thing, Phil Davenport, Hayley Baxter, and Craig Millar sit down with Neil MacDonald from Technology4Business to explore how small businesses can use AI tools like ChatGPT and Microsoft Copilot to save ti…

If your business can’t run without you, this episode is a must-listen. Phil Davenport (Affirm IT Services) and Hayley Baxter (Corbar Accounting) chat with Dawn Baxter , award-winning marketing agency owner, about the reality ...

Overview Phil & Hayley interview Jojo Smith (CreativeSAS) on the difference between brand (values, beliefs, personality, purpose) and branding (visuals). Jojo shares how ditching a generic “corporate” persona unlocked connect...

Overview Phil and Hayley sit down with Meg Fenney (Founder & Director, HR Download ) to unpack the realities of leaving corporate HR, winning first clients through BNI, and the pivotal shift from low-cost helplines to a fract...

This week on What One Thing? AI , hosts Phil Davenport and Hayley Baxter sit down with Ewan Reid , Head of Utilis , an Amsterdam-based IT support company with over 21 years of experience helping growing businesses across Euro...

Overview We sit down with Donna Hall (Specialist Cleaning Company; Cleaning Business Growth Academy) to explore how she built a multi–six-figure cleaning business with 20+ staff and now coaches other founders. Her one thing i...

In this episode of What One Thing AI , hosts Hayley Baxter and Phil Davenport sit down with Ian Phillips, Head of Sales UK at Xero , to explore the most underutilised feature in Xero: payments integrated directly into invoice...

Episode theme: Journaling for self-discovery — the fastest path to authentic visibility In conversation with Regina Martin (visibility strategist, brand/web designer; founder, The Confidence Healer), Phil and Hayley explore how self-knowledge underpins brand clarity, marketing that resonates, and m…

In this episode of What One Thing , hosts Phil Davenport and Hayley Baxter interview Alastair Robertson (Supportive Solutions & CB Training). Alastair shares how he scaled to 34 people by prioritising self-sufficient contract...

Digital marketer Jade Hallam , founder of Clever Clicks , shares how she scaled from solo freelancer to an award-winning B2B agency, lifted prices without losing momentum, hired for culture, and chose the right marketing chan...