Welcome to What One Thing?!

Episodes

Nov. 5, 2025

AI for SMEs: How Small Businesses Can Save Hours Every Week (with Nei…

AI isn’t just for big corporations — it’s for small businesses too. In this episode of What One Thing, Phil Davenport, Hayley Baxter, and Craig Millar sit down with Neil MacDonald from Technology4Business to explore how small businesses can use AI tools like ChatGPT and Microsoft Copilot to save ti…

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Oct. 30, 2025

Are You the Bottleneck in Your Business? How to Build a Team That Thr…

If your business can’t run without you, this episode is a must-listen. Phil Davenport (Affirm IT Services) and Hayley Baxter (Corbar Accounting) chat with Dawn Baxter , award-winning marketing agency owner, about the reality ...

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Oct. 22, 2025

Jojo Smith: Build Your Brand

Overview Phil & Hayley interview Jojo Smith (CreativeSAS) on the difference between brand (values, beliefs, personality, purpose) and branding (visuals). Jojo shares how ditching a generic “corporate” persona unlocked connect...

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Oct. 16, 2025

16 From subscription support to fractional HR — aligning pricing, pro…

Overview Phil and Hayley sit down with Meg Fenney (Founder & Director, HR Download ) to unpack the realities of leaving corporate HR, winning first clients through BNI, and the pivotal shift from low-cost helplines to a fract...

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Oct. 8, 2025

15 From AI Hype to Practical Wins: How Ewan Reid Used ChatGPT to Stan…

This week on What One Thing? AI , hosts Phil Davenport and Hayley Baxter sit down with Ewan Reid , Head of Utilis , an Amsterdam-based IT support company with over 21 years of experience helping growing businesses across Euro...

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Sept. 30, 2025

14 Handling Client Complaints the Right Way: Playbook for Service Bus…

Overview We sit down with Donna Hall (Specialist Cleaning Company; Cleaning Business Growth Academy) to explore how she built a multi–six-figure cleaning business with 20+ staff and now coaches other founders. Her one thing i...

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Sept. 23, 2025

13 Cashflow is the lifeblood of any business — yet too many SMEs are …

In this episode of What One Thing AI , hosts Hayley Baxter and Phil Davenport sit down with Ian Phillips, Head of Sales UK at Xero , to explore the most underutilised feature in Xero: payments integrated directly into invoice...

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Sept. 16, 2025

12 The One Habit That Transforms Your Brand: Journaling for Founders …

Episode theme: Journaling for self-discovery — the fastest path to authentic visibility In conversation with Regina Martin (visibility strategist, brand/web designer; founder, The Confidence Healer), Phil and Hayley explore how self-knowledge underpins brand clarity, marketing that resonates, and m…

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Sept. 9, 2025

11 Self-Managing Teams, Reflective Leadership & Why Relationships Bea…

In this episode of What One Thing , hosts Phil Davenport and Hayley Baxter interview Alastair Robertson (Supportive Solutions & CB Training). Alastair shares how he scaled to 34 people by prioritising self-sufficient contract...

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Sept. 2, 2025

10 From Freelancer to Award-Winning Agency: Pricing, Hiring for Cultu…

Digital marketer Jade Hallam , founder of Clever Clicks , shares how she scaled from solo freelancer to an award-winning B2B agency, lifted prices without losing momentum, hired for culture, and chose the right marketing chan...

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Aug. 26, 2025

09 From Failing Salon to Thriving Business: Kelly Shaw’s Journey to L…

In this episode of What One Thing , hosts Phil Davenport and Hayley Baxter are joined by Kelly Shaw , entrepreneur, salon owner, and business coach. Kelly shares her remarkable journey from working in luxury spas across the g...

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Aug. 21, 2025

08 Breaking the Habit of Playing Small in Business Jo Wood Zoe Whitma…

In this episode of What One Thing , Phil Davenport and Hayley Baxter are joined by Jo Wood and Zoe Whitman , co-founders of The Six Figure Bookkeeper and leaders of a thriving 30,000-strong community of bookkeepers. Together,...

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Aug. 12, 2025

07 How I Scaled from Zero to 16 Staff in 5 Years | Hazel Woodward | W…

Social media agency founder Hazel Woodward shares how she turned her COVID startup into a thriving 16-person business in just five years — and the one thing that made the biggest difference. From winning her first clients in ...

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Aug. 5, 2025

06 Jenna Farmer - From Teacher to PR Pro

In this week’s What One Thing? podcast, we’re joined by Jenna Farmer , a former teacher turned journalist and PR expert who built a thriving six-figure business — without a media degree, London agency backing, or traditional ...

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July 29, 2025

03 Emma Hine From Burnout to Balance:Building a Business That Doesn’t…

Are you growing your business — or just growing your stress? In this episode of What One Thing? , we’re joined by business strategist and mentor Emma Hine , who shares her honest journey from scaling a multi 6 figure e-commer...

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July 29, 2025

04 Sophie Baldwin: Rebuilding After Redundancy: Starting Over and Fin…

After losing her corporate job, Sophie Baldwin took the leap into business — and learned fast that it takes more than a logo to build a brand. In this episode, she shares how she went from self-doubt to self-employed, why cla...

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July 29, 2025

05 Catherine Wenborn: From Solicitor to MD: Building a Niche Law Firm…

In this episode of What One Thing , we sit down with Catherine Wenborn , founder and Managing Director of Vines Legal , a specialist family law firm in Chesterfield. Catherine shares her journey from employed solicitor to bus...

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June 12, 2025

Episode 2: From Burnout to Bold – Hayley’s Journey from Corporate to …

In this episode of What One Thing? , Phil flips the mic and interviews co-host Hayley Baxter about her journey from burnt-out corporate finance leader to founder of Corbar Accounting. Hayley opens up about the fears and doubt...

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June 11, 2025

Episode 1: From Redundancy to Resilience – Phil’s Leap into Business …

In this opening episode of What One Thing? , Hayley sits down with co-host Phil Davenport to uncover the story behind his IT business, Affirm IT. Phil shares how he went from redundancy (just a week before his daughter was bo...

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