Welcome to What One Thing?!

Episodes

Feb. 10, 2026

Building a Freedom Business with Bev Flanagan

What does it actually take to build a business (an accountancy practice in Bev's case) that doesn’t rely on you 24/7? In this episode of What One Thing?, we’re joined by accountant, coach and international speaker Bev Flanaga...

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Jan. 28, 2026

When Success Isn't Enough | With Lisa Johnson

What happens when you achieve everything you thought you wanted — and still feel unfulfilled? In this episode of What One Thing , we’re joined by Lisa Johnson , who built a multi-seven-figure business, topped the charts, and ...

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Jan. 13, 2026

Lessons Learned Running a Business in 2025 (Honest Reflections from T…

What really changes after another year of running a business? In this end-of-year reflection episode of What One Thing, Hayley Baxter and Phil Davenport look back honestly on the past year — what surprised them, what challeng...

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Dec. 30, 2025

What We Learned Running Our Businesses This Year | What One Thing Pod…

This episode is a little different. As the year comes to a close, Hayley and Phil take time to reflect — honestly — on what the past year of running their businesses has really been like. Not the polished version. The real one. They talk openly about the things that surprised them, the challenges t…

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Dec. 23, 2025

What We’ve Learned From Running a Weekly Podcast as Business Owners| …

What’s one thing about starting a podcast that you thought would be easy… but wasn’t? In this behind-the-scenes episode of What One Thing, hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT Services) reflect honestly on what it’s really like running a weekly podcast alongside two…

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Dec. 16, 2025

Taking Radical Responsibility in Business: How Jo Simpson Survived th…

What do you do when your business looks successful on the outside… but the numbers tell a very different story? In this episode of What One Thing , Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT Services) tal...

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Dec. 9, 2025

Can “Nice” Leaders Scale a Business? Systems, Culture & Growth with N…

Can you really scale from 4 to nearly 40 people and keep a calm, positive, nice culture? In this episode of What One Thing, hosts Hayley Baxter (Corbarr Accounting) and Phil Davenport (Affirm IT Services) talk with former MSP owner Neil Shaw about growing an IT business fast – without losing your v…

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Dec. 2, 2025

“Bums on Seats” Hiring: How Small Businesses Can Recruit & Keep the R…

Traditional recruitment is broken – especially for small businesses. In this episode of What One Thing , hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT Services) talk with Rebecca Morris from Benchmark ...

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Nov. 25, 2025

Why Discounting Could Destroy Your Business (and How to Avoid It) | S…

In this episode of What One Thing , Phil Davenport (Affirm IT Services) and Hayley Baxter (Corbar Accounting) sit down with entrepreneur Stuart Mason to unpack a business collapse that no one saw coming—until it was too late....

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Nov. 18, 2025

Burnout, Crisis & Starting Again: Phil & Hayley Talk Real Leadership …

This week on What One Thing, Phil Davenport (Affirm IT Services) and Hayley Baxter (Corbar Accounting) sit down with leadership consultant Angela Hodgson (Ignite Improvement Ltd), who went from leading a global team through B...

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Nov. 12, 2025

Delegation, Trust & Turnaround: How One Business Owner Rebuilt After …

When everything seems to be going wrong, the hardest truth to face is that you might be the problem. In this episode, hosts Phil Davenport (Affirm IT Services) and Hayley Baxter (Corbar Accounting) talk with Steve Knowles , w...

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Nov. 5, 2025

AI for SMEs: How Small Businesses Can Save Hours Every Week (with Nei…

AI isn’t just for big corporations — it’s for small businesses too. In this episode of What One Thing, Phil Davenport, Hayley Baxter, and Craig Millar sit down with Neil MacDonald from Technology4Business to explore how small businesses can use AI tools like ChatGPT and Microsoft Copilot to save ti…

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Oct. 30, 2025

Are You the Bottleneck in Your Business? How to Build a Team That Thr…

If your business can’t run without you, this episode is a must-listen. Phil Davenport (Affirm IT Services) and Hayley Baxter (Corbar Accounting) chat with Dawn Baxter , award-winning marketing agency owner, about the reality ...

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Oct. 22, 2025

Jojo Smith: Build Your Brand

Overview Phil & Hayley interview Jojo Smith (CreativeSAS) on the difference between brand (values, beliefs, personality, purpose) and branding (visuals). Jojo shares how ditching a generic “corporate” persona unlocked connect...

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Oct. 16, 2025

16 From subscription support to fractional HR — aligning pricing, pro…

Overview Phil and Hayley sit down with Meg Fenney (Founder & Director, HR Download ) to unpack the realities of leaving corporate HR, winning first clients through BNI, and the pivotal shift from low-cost helplines to a fract...

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Oct. 8, 2025

15 From AI Hype to Practical Wins: How Ewan Reid Used ChatGPT to Stan…

This week on What One Thing? AI , hosts Phil Davenport and Hayley Baxter sit down with Ewan Reid , Head of Utilis , an Amsterdam-based IT support company with over 21 years of experience helping growing businesses across Euro...

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Sept. 30, 2025

14 Handling Client Complaints the Right Way: Playbook for Service Bus…

Overview We sit down with Donna Hall (Specialist Cleaning Company; Cleaning Business Growth Academy) to explore how she built a multi–six-figure cleaning business with 20+ staff and now coaches other founders. Her one thing i...

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Sept. 23, 2025

13 Cashflow is the lifeblood of any business — yet too many SMEs are …

In this episode of What One Thing AI , hosts Hayley Baxter and Phil Davenport sit down with Ian Phillips, Head of Sales UK at Xero , to explore the most underutilised feature in Xero: payments integrated directly into invoice...

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Sept. 16, 2025

12 The One Habit That Transforms Your Brand: Journaling for Founders …

Episode theme: Journaling for self-discovery — the fastest path to authentic visibility In conversation with Regina Martin (visibility strategist, brand/web designer; founder, The Confidence Healer), Phil and Hayley explore how self-knowledge underpins brand clarity, marketing that resonates, and m…

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Sept. 9, 2025

11 Self-Managing Teams, Reflective Leadership & Why Relationships Bea…

In this episode of What One Thing , hosts Phil Davenport and Hayley Baxter interview Alastair Robertson (Supportive Solutions & CB Training). Alastair shares how he scaled to 34 people by prioritising self-sufficient contract...

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Sept. 2, 2025

10 From Freelancer to Award-Winning Agency: Pricing, Hiring for Cultu…

Digital marketer Jade Hallam , founder of Clever Clicks , shares how she scaled from solo freelancer to an award-winning B2B agency, lifted prices without losing momentum, hired for culture, and chose the right marketing chan...

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Aug. 26, 2025

09 From Failing Salon to Thriving Business: Kelly Shaw’s Journey to L…

In this episode of What One Thing , hosts Phil Davenport and Hayley Baxter are joined by Kelly Shaw , entrepreneur, salon owner, and business coach. Kelly shares her remarkable journey from working in luxury spas across the g...

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Aug. 21, 2025

08 Breaking the Habit of Playing Small in Business Jo Wood Zoe Whitma…

In this episode of What One Thing , Phil Davenport and Hayley Baxter are joined by Jo Wood and Zoe Whitman , co-founders of The Six Figure Bookkeeper and leaders of a thriving 30,000-strong community of bookkeepers. Together,...

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Aug. 12, 2025

07 How I Scaled from Zero to 16 Staff in 5 Years | Hazel Woodward | W…

Social media agency founder Hazel Woodward shares how she turned her COVID startup into a thriving 16-person business in just five years — and the one thing that made the biggest difference. From winning her first clients in ...

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